Intel secures partnership with Simracing.GP

Simracing.GP announces new partnership with Intel
Image credit: Simracing.GP/Intel

Tournament platform Simracing.GP has announced a partnership with technology company Intel.

The two will collaborate on a number of activations over the coming weeks, the first of which will take place at the upcoming Insomnia Gaming Festival in Birmingham, England.

ESI London 2023

As part of the event, held at Birmingham’s NEC, Simracing.GP will operate five simulation racing rigs at Intel’s stand using so users can experience Assetto Corsa Competizione. Attendees will be able to participate in hotlaps and organised races.

SGP Rivals, a multi-platform tournament run by Simracing.GP, will also be utilised. Intel will offer opportunities for five sim racers to have ‘their PCs upgraded’ ahead of the tournament as part of the partnership. Additionally, Simracing.GP will host ‘community style racing’ activations on behalf of Intel as part of its Gamer Days campaign.

In the release, Adam Eley, Head of Sales & Marketing for Simracing.GP gave his thoughts on the partnership: “Intel is a fantastic brand to be working with and we are so pleased that it sees the potential in the sim racing market.

“Working together, we aim to help sim racers gain a better understanding of how to get the most from their hardware, while providing some excellent racing opportunities.”

Simracing.GP is currently hosting the Logitech G Challenge Circuit, a collaborative effort between gaming peripherals brand Logitech G and car manufacturer McLaren Automotive. Meanwhile, Intel recently announced a collaboration with technology giant Dell to be the official technology and hardware partner of British Esports.

Lee Jones

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