Online bookmaker Betway has announced a partnership with Brazilian esports organisation FURIA.
Through this partnership, fans can anticipate international cross collaborations, including content and activations across BetwayTV, the bookmaker’s streaming platform. Moreover, FURIA will receive access to Betway’s partners in Brazil and globally.
Betway will replace Ontario-based bookmaker Rivalry as the team’s official betting partner. The two had partnered initially in January 2020 as Rivalry made an aggressive move into the LATAM market.
Adam Savinson, on behalf of Esports at Betway, said: “We are proud and excited to be announcing our partnership with FURIA. Continuing our growth in the Brazilian esports market, we’re committed to providing the dedicated fans the best content and partnerships possible.”
Following this announcement with FURIA, Betway now boasts several active esports partnerships. This includes agreements with MIBR, PSG Esports, BIG Clan, and perhaps most notably, Ninjas in Pyjamas, which Betway has been partnering with since 2016.
André Akkari, Co-CEO FURIA, added: “We are very proud to announce Betway as our new partner. They are a global leader in esports betting who promote safe and responsible gambling. It’s a very exciting time for both brands and we’re looking forward to working with them on some creative content campaigns for our loyal fan bases.”
Esports Insider says: It’s interesting to see the different approaches to sponsorship and marketing in the esports betting space. For Betway, this appears to be most fruitful (presumably) in the form of team sponsorships, with the addition of FURIA marking five active deals for the operator.
About Esportsreporter.com: A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.
Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.
Safe Harbor Statement
This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.