BIG partners with Philips OneBlade

German esports organisation BIG (Berlin International Gaming) has secured a partnership with men’s styling brand Philips OneBlade.

According to a release, OneBlade will become BIG’s official supplier for men’s styling gear and will provide BIG’s teams with styling products. Philips OneBlade branding will also feature on BIG’s 2022 League of Legends jersey.

Image credit: BIG

RELATED: BIG partners with cryptocurrency exchange Coinbase

BIG added in the release that the partnership was supported by digital agency FUSE. The company is reported to be behind the arrangement of the partnership and upcoming activation campaigns.

This is not the first time that Philips OneBlade has partnered with an esports organisation. In 2020, the company teamed up with esports organisations GODSENT and Team Heretics.

Daniel Finkler, CEO of Berlin International Gaming, stated: “As we enter the new year, I am delighted to announce our new partner Philips OneBlade. They have been in the market for years with their beard styling products for men and I am excited that we are able to support the entry of Philips, a leading global brand, into the German Esport community.”

Last year was a successful time for BIG. The Berlin-based esports organisation secured its place in the Louvre Agreement, thus enabling its CS:GO team to be a partner for the ESL Pro League. The company also teamed up with Coinbase, the world’s leading cryptocurrency trading platform.

Philips’s lighting arm, Hue, is also a partner of sim racing esports team Alpine, and the company’s monitors are used by a number of esports teams, with PSV Esports being the latest adopter

RELATED: ESL Pro League adds Furia, BIG and Heroic as member teams

Valerie Gall, Consumer Marketing Manager for Philips OneBlade, added: “We are incredibly proud to be a part of Germany’s most successful esport club. As one of the leading brands in the beard tools category, we have finally found the right partner in BIG to communicate with our target group. We are very much looking forward to the start of the campaign and are already excited to see the individual beard styles of the players.”

Esports Insider says: BIG’s partnership with Philips OneBlade goes to show that both parties are starting 2022 strong. Men’s care products and esports are a natural fit. It’s also good to see Phillips continue to expand its brands to an esports audience. 

ESI Podcasts | Digest, Focus, Insight

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply