EGN Esports unveils Chips Ahoy! as latest sponsor

Portuguese esports organisation EGN Esports has named North American cookie brand Chips Ahoy! as its latest sponsor.

The deal marks the brand’s entrance into the gaming and esports industry in Portugal.

EGN Esports x Chips Ahoy
Credit: EGN Esports

RELATED:  Chips Ahoy! sponsors newly-launched G2 Arctic

While the entrance of Chips Ahoy! into the Portuguese market may be a first, it isn’t the first time that the brand has entered the European market. In 2020, it was named as a sponsor of G2 Arctic, the academy team of Berlin-based organisation G2 Esports.

Rita Alves, Senior Brand Manager of Bakery at Mondelez, spoke on the deal in a release: “This partnership represents a clear approach of Chips Ahoy! in the gaming territory in the national market, this being a priority segment for the brand. We have joined the ideal partner to support and lead us on the right path within the gaming world.”

RELATED: Bacon Time secured Foodpanda partnership

As part of the deal, the Chips Ahoy! logo will appear on EGN’s social media channels and the organisation’s “official equipment.” The organisation currently fields players and rosters in League of Legends, Teamfight Tactics, Brawl Stars, FIFA, Clash of Clans, and Counter-Strike: Global Offensive.

Pedro Ferreira, CEO of EGN Esports, added: “We are very proud to announce the beginning of the  partnership with the brand Chips Ahoy!, a long-awaited entry in the national esports market,  considering its visibility in the European esports market.”

Esports Insider says: As one of the biggest esports organisations in Portugal, EGN Esports securing a deal with Chips Ahoy! is the perfect platform for the brand to expand its presence within the domestic and European market.  

Sign up to our ESI Dispatch Newsletter

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply