Snack company Jack Link’s has extended and expanded its partnership with North American esports organisation Envy Gaming.
As part of the agreement, Jack Link’s will remain the Official Protein Snack of Dallas Fuel and Envy Gaming teams. However, the extension will also integrate OpTic Gaming rosters, which Call of Duty franchise OpTic Texas.
Envy Gaming and OpTic Gaming merged last year, with both entities now operating under a joint brand.
Jack Link’s is a known American manufacturer of snacks, including jerky, meat strips and different types of protein snacks. The company first partnered with Envy Gaming in 2019, and is now extending and expanding the partnership following the end of its previous agreement.
As a part of the extension, the snack company will be integrated into OpTic’s teams and content creators, as well as gain a prime jersey position on OpTic jerseys. For all other teams, Jack Link’s branding will feature on the sleeves. Content creators, such as Optic’s founder Hector ‘Hecz’ Rodriguez, will also appear in co-branded Jack Link’s content in the future.
Jack Link’s is also a known partner of esports brands. The company is a long-term partner of esports organisation Fnatic, with whom the brand recently created a community-focused campaign. The snack brand joined forces the European Masters, a regional League of Legends tournament. In North America, the company is a partner of Call of Duty League franchise Toronto Ultra.
Shay Butler, Vice President of Sales and Marketing at Envy Gaming, commented: “Jack Link’s balance of irreverent brand fun and quality snacks has been a perfect fit the last three years. We’re excited to continue to grow and connect our community with Jack Link’s in new ways as we expand the relationship to include the OpTic brand, live events, and more.”
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