ESL Gaming partners with Gameloft for Brands to improve mobile advertising

ESL Gaming has partnered up with Gameloft for Brands, a creator of gaming experiences, in an effort to ‘level up’ mobile esports-native sponsoring solutions.

According to a release, the partnership will see the fall 2021 season of ESL’s Mobile Open tournament introduce new advertising solutions for sponsors.

Image credit: ESL, Gameloft for Brands

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The ESL Mobile Open 2021 fall season will also feature mobile racing game Asphalt 9: Legends, which is published by Gameloft.  Both iOS & Android players will compete in a fully branded game mode that offers video and on-track virtual OOH advertising solutions for sponsors.

Kevin Rosenblatt, General Manager of Mobile at ESL Gaming, commented: “Gameloft has played an integral role in shaping our vision for the future of mobile esports, helping usher in a new crop of engaged players and eager brands.”

Gameloft for Brands is a creator and designer of gaming and gamified experiences for brands. The firm produces and designs gaming experiences to help foster connections between brands and players.

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Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for Brands, commented on the partnership: “Through this new competition and our long-term partnership with ESL, we are putting esports sponsoring solutions for brands on the next level.

“Gameloft for Brands offers innovative in-game sponsoring solutions for brands to reach and engage their audience.”

Esports Insider says: As mobile esports continues to skyrocket in popularity, firm’s are finding new ways to monetise the space effectively. ESL has strategically partnered with Gameloft for Brands to innovate new advertising solutions for a fast-growing sector.

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