ESTV inks partnership with Betegy

Linear esports channel ESTV has entered a partnership with sports data technology company Betegy.

Announced during the Global Gaming Expo in Las Vegas this past weekend, the partnership will see Betegy execute all digital marketing and branded social-content distribution across ESTV’s platforms.

Image credit: ESTV, Betegy

RELATED: Arti partners with ESTV to bring AR content to programming

The pair will also collaborate to identify, secure, and activate brand sponsorships that align with ESTV’s content and audience.

ESTV has additionally unveiled plans to launch a new content platform, ESTV+, in 2022. Further details on the new, forthcoming platform were not disclosed.

ESTV Founder & CEO Eric Yoon commented on the agreement in a release:  “Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform.

“Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.” 

Among Betegy’s software solutions is a visualisation tool for esports, which creates dynamic elements of statistics and betting odds for both print and live streams. The sports data company’s partnership with ESTV appears to be Betegy’s first public agreement with an esports corporation.

Betegy CEO Alex Kornilov, added: “ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organisations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualised data can bring to esports programming across screens.”

RELATED: EEG signs exclusive content partnership with ESTV

As for ESTV, the Los Angeles-born company was launched officially in May 2019 as a next-generation linear esports and gaming channel. Currently, ESTV is available on more than 30 distribution channels across digital, over-the-top video, and cable platforms, including Roku, Samsung TV, Sling, and more.

Esports Insider says: It doesn’t seem anyone – both stakeholders and fans alike – can get enough of sports data and the visualised content it can generate. We’re keen to see how this partnership comes to life through ESTV’s programming and to see more of it brought into the industry, too.

ESI’s 2021 Events Calendar


About  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals. is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply