HyperX renews JuJu Smith-Schuster partnership, includes Team Diverge

Gaming peripherals brand HyperX has renewed its existing partnership with professional American Football player JuJu Smith-Schuster.

As a result, the multi-year deal will see Smith-Schuster continue to represent HyperX as a brand ambassador.

HyperX x JuJu Smith-Schuster Renewal
 (ESI Illustartion) Image credit: HyperX

RELATED: HyperX named FaZe Clan gaming microphone partner

Alongside renewing his ambassadorial deal, HyperX has also been named the peripherals partner of Team Diverge, a North American esports organisation owned by the Pittsburgh Steelers wide receiver.

Smith-Schuster spoke on the partnership extension and expansion in a release: “I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family.

“HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”

The partnership is one of many that have been secured by HyperX after Hewlett Packard (HP) completed its acquisition of the brand in June 2021. Team Diverge joins the likes of FaZe Clan, Atlanta Reign, Red Bull Racing Esports, and Russian esports organisation Virtus.pro as partners of the peripherals brand. 

RELATED: HP completes acquisition of HyperX

David Illingworth, Celebrity and Athlete Marketing Manager at HyperX, added: “HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org, Team Diverge.

“His passion and love for esports and the community is effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”

Esports Insider says: JuJu Smith-Schuster has proven to be a valuable asset for HyperX thanks to his participation in numerous activations. As a result, it’s no surprise to see the two parties extend and expand the existing deal.

Sign up to our ESI Dispatch Newsletter

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply