KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season.

As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year.

LEC-x-KIA
Image credit: LEC, KIA Motors

RELATED: LEC names LG UltraGear as gaming monitor partner

KIA will continue to sponsor the ‘Player of the Game’ broadcast segment alongside joining forces with Riot Games to offer fans ‘unique experiences’ throughout the Spring and Summer seasons. Details on the fan activations were not disclosed.

Hyojung Jung, Vice President and Head of Global Marketing Communications at KIA Motors, spoke on the extension: “We are delighted to extend our partnership with the LEC, one of the world’s premier esports leagues. As the LEC’s longest-running main partner, we look forward to deepening our engagement with global esports fans in 2022, while introducing innovative experiences based on Kia’s brand belief that movement inspires ideas.”

RELATED: Team Vitality announce partnership with Kia France

The renewal marks the second deal for the LEC in 2022. Earlier this month, it was revealed that LG UltraGear would be the league’s official gaming monitor partner for 2022 and 2023. KIA is one of three Main Partners alongside retail banking company Erste Group and Nestlé brand Kit Kat.

Eva Suàrez, Head of Partnerships and Business Development, Esports Europe and MENA at Riot Games, added: “Kia was the first Main Partner to join the LEC since its rebranding, and we’re thankful for the automotive manufacturer to have been by the league’s side for the fourth year in a row.”

“Kia’s uncompromising focus on innovation and its relentless commitment in creating engaging, compelling content for the LEC audience were instrumental to the LEC’s success, and we cannot wait to see what our collaboration will bring to the 2022 season.”

Esports Insider says: The LEC retaining KIA Motors for a fourth consecutive year shows that the two parties are mutually benefitting from this collaboration. The automotive marque gains exposure from a huge audience while the league continues to build an extensive portfolio of partners.

ESI Podcasts | Digest, Focus, Insight

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply