Intercollegiate athletics media and technology firm Learfield IMG College has appointed John Brody as its Chief Revenue Officer (CRO).
In his new role, Brody will lead Learfield’s sales department alongside supporting the company’s school partners to provide ‘new and innovative’ solutions.
Brody joins Learfield IMG after six years as the executive vice president, global head of sales and partnerships, and head of international at World Wrestling Entertainment (WWE). Alongside his new role, Brody will remain as a board member for North American esports organisation Cloud9 and Special Olympics Connecticut.
Cole Gahagan, President and CEO of Learfield IMG College, spoke on the appointment in a release: “John has a phenomenal background of growth and disruption in sports and media sales, which aligns perfectly with how we’re transforming our company and delivering a host of new revenue opportunities to our university partners.
“His experience, deep relationships, and understanding of the sports and entertainment space and evolving media landscape are unparalleled in our industry, and we’re thrilled to have him as our new CRO.”
Learfield IMG launched the Level Next collegiate league in October 2020 alongside a multi-year partnership with Electronic Arts.
Newly appointed CRO Brody also commented on his appointment: ”I am thrilled to be joining Learfield IMG College, connecting brands to college sports fans–the most loyal and ardent fans in all of sports. I believe that the opportunities within the college landscape have never been greater, and we are well-positioned for growth.
“By creatively harnessing the Learfield IMG College offerings in collaboration with our university partners, we can enhance the fan experience and deliver for our brand partners.”
Esports Insider says: Armed with a wealth of experience thanks to his time at WWE, Learfield IMG appointing John Brody as its new CRO is a solid move for the company. Learfield is slowly beginning to build its authority in the collegiate esports space. As a result, new partners for the Level Next league are likely to arrive in the near future.
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