LEC renews partnerships with Secretlab, Red Bull and Warner Music

The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season.

Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will return as the partners of the league. Moreover, the European competition has also announced its lineup of broadcast partners across a multitude of local languages. These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.

LEC 2022 Red Bull Secretlab Warner Music
Image credit: Riot Games / LEC

RELATED: KIA extends LEC partnership for 2022

As LEC’s official energy drink partner, Red Bull will create content activations that will appear throughout the event. Moreover, the brand will promote grassroots League of Legends esports in the next 12 months. Riot Games also announced that Red Bull Solo Q, the official 1 on 1 tournament for League of Legends, will also return.

Warner Music will continue to be the official music partner of the LEC. Riot Games noted that the record label was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza and will continue to bring similar efforts in 2022. 

RELATED: LEC collaborates with pop rock band Against the Current

Lastly, Secretlab will return after securing a multi-year deal as the LEC and EU Masters’ Official Gaming Chair Partner. As a result, Secretlab’s TITAN Evo 2022 chair will be used during matches.

Ahead of the return of the LEC’s Spring split, Riot Games also shared details of its broadcast partners for local languages.

A total of 12 companies have secured broadcast deals with the publisher. As a result, the league will be broadcast in German, French, Spanish, Polish, Russian, Italian, Portuguese, Hungarian, Greek, Serbian, Dutch and Czech.

These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.

Esports Insider says: The LEC has officially returned and Riot Games has celebrated that by announcing the renewal of three key partnerships on the first day. Secretlab, Warner Music and Red Bull are all consistent partners of the LEC, so it’s good to see them return for another season, with Secretlab even securing a multi-year deal. 

Follow ESI on Instagram

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply