Gaming peripherals firm Logitech G has been named as the official hardware provider for tournament series Twitch Rivals North America.
The deal will see Logitech G’s range of peripherals be promoted during Twitch Rivals tournaments. Moreover, a number of activations including giveaways for viewers and donations to charity will take place throughout the event, which began on April 13th with a League of Legends: Wild Rift tournament.
Logitech G is the third partner announced for 2021’s Twitch Rivals North America events, joining the likes of global electronics manufacturer Samsung and coffee and doughnut company Dunkin‘.
Peter Kingsley, Chief Marketing Officer at Logitech G, spoke on the collaboration in a release: “Our full line up of gaming and streaming gear helps gamers win, with unmatched performance and stability to deliver an amazing gaming experience.
“By layering in an exciting partnership with Twitch Rivals, we are well-poised to showcase Logitech’s powerful gaming and streaming product portfolio.”
Lou Garate, Head of Global Sponsorship Sales at Twitch, also spoke on the partnership: “We are thrilled to partner with Logitech G to bring the best of its peripherals expertise to Twitch Rivals North America events. Community and interactivity are at the heart of the Twitch experience.
“Logitech G’s products and services enable in-stream creativity that make them a great fit to join our family of Twitch Rivals partners.”
Esports Insider says: Considering Twitch is arguably the largest streaming platform in the world, it’s no surprise to see it secure a partnership with Logitech G, one of the most recognisable brands in gaming and esports. The deal itself is nothing out of the ordinary but it is another impressive addition to Twitch’s roster of partners.
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