McLaren Racing unveils multi-year Tezos deal, includes sim racing partnership

UK-based motorsport team McLaren Racing has announced a multi-year partnership with blockchain network Tezos.

The deal will see the network become the team’s official technical partner, this includes the McLaren Shadow esports team alongside its McLaren Formula One and INDYCAR divisions.

McLaren x Tezos
Credit: McLaren Racing

RELATED: McLaren Racing partners with Veloce Esports to expand esports program

Alongside being named technical partner of the sim racing team, Tezos has also been unveiled as a presenting partner for McLaren Shadow. The team currently fields drivers across a number of disciplines including the F1 Esports Series, Assetto Corsa Competizione, and most recently Trackmania.

According to the release, the partnership will see McLaren use Tezos’s ‘ energy-efficient and upgradeable’ network to create a non-fungible token (NFT) platform.

Lindsey Eckhouse, Director of Licencing, Ecommerce, and Esports at McLaren Racing, spoke on the partnership in a release: “Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry.”

“At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team. We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”

RELATED: After a tough 12 months, sim racing’s silver lining is its rise in popularity

Tezos becomes the sixth partner of McLaren Shadow, joining Veloce Esports, Sparco Gaming, Alienware, Splunk, and gaming peripherals brand Logitech G on its roster.

Esports Insider says: The trend of NFTs in esports doesn’t appear to be slowing down as several organisations are beginning to launch their own set to highlight their achievements. While this particular deal between McLaren and Tezos primarily focuses on its real-world racing history, it will be interesting to see how the network benefits the sim racing team.

Sign up to our ESI Dispatch Newsletter


About  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals. is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply