Mousesports unveils partnership with Shikenso Analytics

German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics.

The deal will see the company provide insights into the organisation’s partnership activations.

Mousesports-x-Shikenso-Analytics
Image credit: mousesports, Shikenso Analytics

RELATED: PGL unveils Shikenso Analytics partnership

Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of OG Esports, FATE Esports, and tournament organiser BLAST. The company’s platform will enable the organisation to ‘evaluate brand partnership activations’ and analyse the performance of certain sponsorships on social media channels.

Arwin Fallah, Co-founder and CEO of Shikenso Analytics, spoke on the deal in a release: “I’ve always rooted for mouse and, looking back, always dreamt of becoming part of their team. Having decided to take the academic path instead of going pro, I am thrilled that our paths eventually come to cross, and we can help the organization with our solutions.”

RELATED: mousesports adds Rockstar as energy drink partner

Shikenso becomes the third partner of the organisation, joining global sportswear brand PUMA and gaming peripherals company Razer on its roster. In October 2021, mousesports underwent a slight rebrand to MOUZ.

Jan Dominicus, Chief Business Development Officer at mousesports, added: “Shikenso embodies the same values as us and will be providing us with the best possible data set for our sponsors and ourselves.”

Esports Insider says: Utilising the services of analytics companies to evaluate the partnership activations of an organisation has become more common in recent years. Mousesports joining forces with Shikenso Analytics will enable it to analyse the performance of existing partners along with assist in making decisions surrounding new partnership deals.

ESI Podcasts | Digest, Focus, Insight

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply