Tier One Entertainment partners with Smart Communications

Esports talent agency Tier One Entertainment and telecommunications giant Smart Communications, Inc last week announced a long-term partnership at a press conference in the Philippines.

Tier One Smart
Tier One talent and streamer Elyson “GHOST Wrecker” Caranza (left) and Smart AVP, Go-to-Market and Subscriber Management Fidan Medel (right)

RELATED: BITKRAFT Ventures raises $165M for esports, gaming investments

The partnership — announced in Quezon City — will include event collaborations, branded campaigns, and the signing of 14 of Tier One’s talents as Smart and TNT ambassadors (TNT is Smart’s mobile-phone service provider).

The brand ambassadors, including content creators and actresses that are popular in the Philippines, will promote the brand in Smart and Tier One-led events, as well as third-party events and tournaments.

“These are the new faces of celebritydom and star power: gamers. Online personalities with following in the millions, whose gaming streams reach thousands of viewers that tune in day in and day out,” said Joanne Llavore, VP of Sales and Business Acquisition of Tier One. “Their digital content influences the next generation. And with the help of Smart they can do what they do best, faster, more efficiently, and to even more people.”

RELATED: The top Southeast Asian esports business developments in August 2020

“Smart has contributed to the cultivation and the growth of the industry,” added Fidan Medel, Associate Vice President, Go-to-Market and Subscriber Management, Smart Communications. “Both in terms of professional players and even the casual gamers, or those that are still starting … We do acknowledge that, especially in this time, how important gaming is. Not only to pass time, but more importantly, to connect with your loved ones, which I think is at the core of gaming.”

Smart is a well known Asian company headquartered in Manila, Philippines, which along with its parent company PLDT, founded esports org Omega Esports. Smart has also sponsored esports events in the Philippines such as the Mobile Legends: Bang Bang’s MSC 2019. Meanwhile, Tier One Entertainment manages some of the Philippines’ most popular talent. According to the World Bank, the country has a population of 106.7m, highlighting the Philippines’ esports participation potential.

Esports Insider says: This is massive news in the Philippines. Smart is the AT&T or BT of the Philippines, and Tier One manages various content creators with millions of followers and subscribers. The partnership highlights Smart’s intent: access the youth via content creators, gamers, and esports competitors.

Read The Esports Journal

About Esportsreporter.com

About Esportsreporter.com:  A leading news channel for all things eSports and gaming. Publishing the most relevant breaking news for esports and gaming including coverage of industry trends and guides on the business of eSports and gaming for investors and aspiring eSports and gaming professionals.

Esportsreporter.com is a wholly owned subsidiary of Appsoft Technologies, Inc. (OTC:ASFT) a publicly traded development stage company aspiring to be a leading contender in the esports, gaming and mobile apps industry.

Appsoft Technologies, Inc.

Safe Harbor Statement

This communication may include certain statements that are not descriptions of historical facts but are forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives, and other forward-looking terminology such as “may,” “expects,” “believes,” “anticipates,” “intends,” “projects,” or similar terms, variations of such terms or the negative of such terms. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such  assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectation and actual results may vary (perhaps materially) from certain of the results anticipated herein.

Other Articles

Leave a Reply